Analysts from industry analytic firm Technomic stated that it was a good move for Burger King to add a winning product to its menu, but that it should have tried to be more creative by adding other, similar products such as grits. Now, here comes the problem: The protein part is up next. Yep, consuming once a day is perfect. Your photos are also a great testament to your hard work. Food replacements, like whey protein:
Un grand nombre d'internautes, via des sites, des blogs ou des projets tels que le projet encyclopédique Wikipédia ajoutent de l'information à l'internet.
Les emplois de la filière nécessitent de plus en plus de compétences de communication, de marketing et de vente, la technique n'étant qu'un support de la communication et d'organisation. Cela entraîne de nombreuses modifications dans les profils professionnels recherchés par les entreprises selon l'Observatoire International des Métiers Internet, qui analyse les profils et les compétences recherchés par le marché de l'emploi en Europe [ 4 ].
Les usages des TIC ne cessent de s'étendre, surtout dans les pays développés, au risque d'accentuer localement la fracture numérique et sociale ainsi que le fossé entre les générations. De l' agriculture de précision et de la gestion de la forêt traçabilité des bois pour lutter contre le trafic , au contrôle global de l'environnement planétaire ou de la biodiversité , à la démocratie participative TIC au service du développement durable en passant par le commerce, la télémédecine , l'information, la gestion de multiples bases de données, la bourse , la robotique et les usages militaires , sans oublier l'aide aux handicapés dont les aveugles qui utilisent des synthétiseurs vocaux avancés ainsi que des plages braille éphémère , les TIC tendent à prendre une place croissante dans la vie humaine et le fonctionnement des sociétés.
Certains craignent aussi une perte de liberté individuelle effet Big Brother , intrusion croissante de la publicité ciblée et non-désirée… [ 6 ]. Les prospectivistes s'accordent à penser que les TIC devraient prendre une place croissante et pourraient être à l'origine d'un nouveau paradigme civilisationnel, avec peut être une évolution des TIC vers les NBIC Nanotechnologies, biotechnologies, informatique et sciences cognitives. Il fait l'objet de différentes définitions selon le point de vue de la source utilisée ou selon l'époque de la définition en raison du brouillage progressif des frontières des domaines concernés et de l'évolution rapide des techniques avec la convergence numérique.
La définition des TIC reste particulièrement floue: Les technologies de l'information et de la communication sont des outils de support au traitement de l'information et à la communication, le traitement de l'information et la communication de l'information restant l'objectif, et la technologie, le moyen. Le dictionnaire Larousse définit les technologies de l'information et de la communication comme étant un " ensemble des techniques et des équipements informatiques permettant de communiquer à distance par voie électronique câble, téléphone, Internet, etc.
Mais cette définition se limite à la convergence de l'informatique et des télécommunications en vue de communiquer et ne tient pas compte de l'impact de la convergence numérique dans les multimédias et l'audiovisuel. Cette définition est beaucoup plus complète que la précédente en tenant compte de la convergence numérique dans son ensemble. Elle reflète davantage le point de vue des institutions internationales qui considèrent les technologies de l'information et de la communication comme étant l'intégration des techniques des télécommunications, de l'informatique, des multimédias et de l'audiovisuel [ 9 ].
La diffusion rapide des accès à l'Internet à haut débit a permis une explosion des usages des services audiovisuels qui prennent une importance accrue dans le concept des TIC, non seulement au niveau de la communication, mais aussi au niveau de la gestion des informations et des connaissances et au niveau de leur diffusion.
Cette extension du concept des TIC est à l'origine de nombreux débats en raison de l'importance de son impact sur la société. Selon une convention internationale fixée par l' OCDE , les technologies de l'information et de la communication TIC englobent les secteurs économiques suivants [ 10 ]:.
L'avènement de l'Internet et principalement du Web comme média de masse et le succès des blogs , des réseaux sociaux , des wikis ou des technologies Peer to Peer confèrent aux TIC une dimension sociétale. De nombreux internautes, quant à eux, considèrent l'Internet comme une technologie de la relation TR: Joël de Rosnay a repris cette expression dans La révolte du pronétariat: Le concept de technologies de l'information et de la communication est à rapprocher de celui de société de l'information en raison de leur impact sur le fonctionnement de la société.
Mais les définitions fournies [ 11 ] sont généralement floues ou équivalentes à celles des TIC. Parfois il s'agit de distinguer les technologies basées sur l'Internet par opposition aux télécommunications traditionnelles.
Parfois, il s'agit de distinguer les plateformes du web 2. Le sigle NTIC est source de confusion car il ne fait l'objet d'aucune définition officielle par les institutions internationales responsables de ce domaine alors que le terme de TIC ou ICT en anglais y est défini comme étant l'intégration des technologies des télécommunications, de l'informatique et des multimédias [ 13 ].
L'utilisation des moteurs de recherche montre que le sigle NICT , traduction de NTIC en anglais, est très rarement utilisé en dehors de la traduction de documents d'origine francophone et qu'il est plutôt fait mention de l'évolution rapide de ce domaine en permanence. Cela montre qu'il n'est pas utile d'établir des catégories rigides pour distinguer ce qui est nouveau de ce qui ne l'est pas. Cette distinction n'est pas sans poser des problèmes aux autorités chargées de la réglementation et de la régulation du fait de la convergence des technologies des télécommunications et de l' Internet [ 15 ].
Cette convergence permet un usage croissant de la diffusion de la télévision et de la radio par Internet grâce aux technologies à haut débit [ 16 ].
On entend par communications électroniques les émissions, transmissions ou réceptions de signes, de signaux, d'écrits, d'images ou de sons, par voie électromagnétique [ 17 ]. À noter que dans le document cité en référence, les termes de TIC ou Technologies de l'Information et de la Communication ne sont pas mentionnés. Les sigles anglais correspondant sont IT , pour information technology et ICT pour information communication technology , le sigle NICT , pour new information and communication technology étant beaucoup plus rarement utilisé [ 18 ].
Dans le système éducatif français , on évoque plutôt les technologies usuelles de l'information et de la communication TUIC et les technologies de l'information et de la communication pour l'enseignement TICE. Les TIC jouent un rôle majeur dans la compétitivité des entreprises et dans l'efficacité des administrations et des services publics santé, éducation, sécurité.
Les TIC sont devenus également un enjeu crucial pour la production et la diffusion des biens culturels. Un rapport des Nations unies insiste sur l'impact de la convergence des TIC: Par exemple France Telecom est devenue également un distributeur de chaînes de télévision et de musique.
Dans les années et 90, les réseaux étaient spécialisés par domaine et il fallait différents systèmes de transmission et parfois différentes infrastructures pour la téléphonie, la transmission de données entre ordinateurs, la radio et la télévision. Maintenant les réseaux en technologie IP à haut débit sont communs pour toutes les formes de service et les octets de la téléphonie sont acheminés par les mêmes routeurs sur les mêmes artères que les octets des consultations des sites Internet, des transferts de fichiers, du streaming de vidéos ou du courrier électronique [ 26 ] , [ 27 ].
Dans les années , un ordinateur servait essentiellement au traitement de texte et au calcul avec un tableur. Puis dans les années il a servi aussi au courrier électronique et aux présentations par diapositives. Un ordinateur était donc clairement un équipement informatique. La convergence numérique est particulièrement illustrée par les nouveaux terminaux téléphoniques appelés smartphones.
Ils contiennent plus de capacité en mémoire et de puissance de calcul que les ordinateurs personnels des années et même Ils permettent de prendre des photos et des vidéos avec des performances équivalentes à de bons appareils de photos ou caméscopes des années Ils sont utilisés comme des baladeurs pour écouter de la musique enregistrée ou voir des images ou des vidéos enregistrées.
Apple développe aussi sa propre suite bureautique iWork, en concurrence directe avec Microsoft Office. Les services de l'information et de la communication sont regroupés en différentes catégories dont les plus connues sont:. Selon un rapport Votre cloud est-il Net?
En , en France, une charte a engagé les opérateurs développer le réseau tout en économisant l'électricité, et améliorer la récupération et le recyclage des matériels informatiques [ 40 ].
De à , les unités centrales desktop vendues ont légèrement diminué leur consommation d'énergie, de même que les écrans, alors que la consommation des portables augmentaient légèrement [ 41 ]. L' empreinte environnementale des TIC est très importante, puisqu'elles nécessitent pour leur fabrication une très grande quantité de matériaux, en particulier de métaux.
Le nombre de métaux de la table de Mendeleïev sollicités pat la fabrication des TIC est ainsi passé de 10 dans les années à 60 dans les années Pendant cette période, la demande de l'industrie des TIC en métaux a triplé. Le PNUE a publié en la composition d'un ordinateur personnel fixe, et l'Öko Institute a fait une étude équivalente en pour les ordinateurs portables [ 42 ]. Le développement des activités tertiaires au détriment des activités primaires et secondaires dans les pays industrialisés a augmenté les besoins de traitement de l'information et de communication des entreprises [ 43 ].
De nombreuses petites et moyennes entreprises PME ont participé à cette étude [ 45 ]. Croissance, emplois et productivité dans le secteur tertiaire: L'augmentation du niveau d'éducation a favorisé l'utilisation d' ordinateurs personnels et de logiciels plus ou moins complexes par un pourcentage croissant de la population [ 47 ].
Les collectivités locales investissent dans la formation sur les TIC pour améliorer la compétitivité des entreprises de leurs territoires [ 48 ]. Les mêmes outils de TIC sont utilisés aussi bien dans le domaine professionnel que dans le domaine privé, ce qui entraîne à la fois un brouillage de la frontière entre ces deux domaines et une stimulation pour se doter de ces outils de TIC [ 49 ] , [ 50 ] , [ 51 ]. La distribution des dépenses par les ménages a sensiblement évolué avec une part croissante de dépenses pour les TIC, même dans les milieux populaires, avec en conséquence une réduction d'autres types de dépenses par exemple, réduction d'achats de journaux , de magazines , de CD Ce phénomène a été analysé par l'agence Aravis [ 53 ] à partir des statistiques sur les dépenses des ménages.
Les résultats montrent que [ 54 ]: Les terminaux des TIC à haut débit ordinateurs personnels et téléphones 3G sont de plus en plus utilisés pour la radio et la télévision en lieu et place des terminaux traditionnels spécifiques à chaque catégorie d' audiovisuel.
As part of the cachet built into the products, Burger King advertises that products are cooked fresh in the restaurant each morning. With the effects of the lates recession reducing breakfast traffic to the stores, Burger King announced that it was making the first wholesale changes to its breakfast line-up in many years.
Chief Marketing Officer Mike Kappitt said breakfast produced 12 percent of the company's income, but that was only half of what McDonald's made. Part of the expansion was a major advertising campaign that encouraged people to change their minds about skipping breakfast at a time of high unemployment.
Oatmeal has been shown to be a popular addition to breakfast menus industry-wide due to its low cost, ease in preparation and perception as a healthy, whole-grain option. Analysts from industry analytic firm Technomic stated that it was a good move for Burger King to add a winning product to its menu, but that it should have tried to be more creative by adding other, similar products such as grits.
In countries with predominantly Islamic populations, such as Saudi Arabia , pork is not served due to Muslim dietary laws. In Muslim countries, meat is slaughtered using the halal method and labeled as such.
Before the company exited the country in ,  many of its locations in Israel were fully kosher. In many international markets, BK offers products or condiments that fit local tastes.
For example, in Canada, BK offers poutine gravy and vinegar for its French fries, and peri-peri sauce is available as a sandwich topping in the United Kingdom. In the United States, BK offers several desserts, including Otis Spunkmeyer chocolate-chip cookies, apple pie slices, Hershey's Sundae pie slices a type of chocolate creme pie , and a rotating pie as part of its dessert menu.
In most markets where BK sells ice cream, it also sells a mix-in dessert under various names. Burger King cooks its foods in one of four ways: As noted in its mottos and advertisements, BK cooks its burgers and grilled chicken on an automated grill,  while its other chicken products, fish, sides, and breakfast sausage are deep-fried in vegetable oil.
The Insta-Broiler cooked the burgers in a wire basket between two broilers, allowing the burgers to be cooked on both sides simultaneously. The machine was capable of cooking over patties per hour, which allowed the company to grow rapidly.
When McLamore and Edgarton opened their first Insta-Burger King location in Miami, they revamped the unit into what they called a "flame broiler" — the forerunner of the modern unit used by Burger King today. When the time came for the company to develop a new broiler, it turned to its equipment manufacturer, Nieco, and St. Louis, Missouri -based Duke Manufacturing. Burger King's goal was to maintain the company's trademark flame broiling method while allowing more product options on a flexible cooking platform.
The solutions that Nieco and Duke devised met that goal by using control features during cooking. The cooking methods employed by the two manufacturing companies vary in their methods; Nieco employed two chains, one that maintained a single speed and cooking temperature, and another that had a flexible speed setting and variable temperature control.
Duke's solution utilizes an oven that cooks according to preset parameters for time and temperature, one heterogeneous product batch at a time. Beyond the flexibility of the new broilers, the new equipment has several features intended to decrease operational costs. A more efficient design of the burners in the Nieco units produces a 30 percent reduction in energy consumption. The units are so fuel-efficient that in many US states, the company and its franchises qualify for energy-efficiency rebates.
In multiple incidents in seven counties throughout the state, the Duke units were found to have cracked heat spreaders which resulted in under cooked products. Additionally, there was foreign material contamination caused by loose insulation resulting from the cracks as well as other issues.
Additional training for operators was also ordered. Before any products are sold, the company pre-cooks the ingredients and holds them in a heated holding cabinet.
To ensure that product consistency is maintained and to reduce the amount of products discarded as waste, Burger King utilizes a computerized monitoring system created by Integrated Control Corp , or ICC. The system, called Kitchen Minder, monitors time and temperature in the cabinets and notifies staff and managers when to prepare more food and discard older products.
Initially developed from to , the system is designed to work with a holding cabinet system that was developed by Duke. The initial test designs were time-consuming to program because each bay in the holding units had to be programmed manually. This meant several minutes were required for each product, which added up to several hours to program up to six units with eight bays each.
When BK finally deployed the system in ,  the updated units utilized a Palm Pilot to configure the units using a custom program designed to easily configure the units via Infrared or serial port. During periods of high-volume sales, BK will pre-prepare high-demand items such as hamburgers and cheeseburgers; during slower periods all sandwiches are made to order.
The Whopper sandwiches, premium sandwiches, and BK Veggies are all made when ordered. As with all major fast food vendors, BK has a menu that specifically targets children. The company introduced its child-oriented product line in North America during the summer of with an advertising program called the Burger King Kid's Club.
The toy is usually a product tie-in with a movie or popular television show. The entrée and side offerings differ from market to market, as does portion size. In the North American market, BK further divides its children's menu into three segments: The only difference between the first two groups is the prize offering; the toddler will receive an age-appropriate toy.
The toys were originally designed by Kentwood, Michigan -based Sassy Inc. The tween offering, introduced in , is called the Big Kids Meal. Further additions to the line included a six-piece serving of the company's Chicken Fries product.
The introduction of the Big Kids Meal was not without controversy. McDonald's challenged Burger King's use of the name in a federal suit that claimed McDonald's had used the name first. To appeal to the adult market, BK offers several sandwiches and other products made with higher-quality ingredients such as whole-breast chicken fillets , Angus beef , and other "premium" ingredients. Through and , the company added other higher-end product such as barbecued ribs, grilled fish, an improved grilled chicken sandwich, kebabs, and an extra-thick burger called the Steakhouse XT.
The "indulgent" products are seen as blurring the lines between the fast-food and casual-dining market segments and, while they draw in newer customers looking for value, the effect may only be temporary. Once the economic instabilities of the lates recession fade, customers may return to such casual chains as Chili's and leave the fast food chains back where they started in terms of customer numbers and profits.
BK targets specific sub-groups within the adult market. Products like the BK Stacker and BK XXL are aimed at late teen to young adult males; health-conscious individuals are offered products such as salads, grilled chicken, and veggie burgers.
The meal was launched with a cross-promotion in conjunction with Nickelodeon's SpongeBob SquarePants. The series of commercials raised the ire of the American Family Association due to perceived nudity concerns.
One particular market target that was of importance to the company was identified as the "Superfan". The superfan was a demographic group that included individuals that are 18 to 49 years old, primarily male, who would visit a fast-food restaurant five times a month and eat fast food 16 times a month.
By focusing on this demographic group, the company could increase sales more readily; it was easier to generate more repeat visits by this demographic than it was to coax new customers to switch from other chains.
The company has used advertising featuring its mascot, the Burger King, in tandem with new product rollouts such as its BK Wrapper product to help generate an increased number of visits by this client segment.
With the slowing of the global economy due to the financial crisis of , the company experienced a downside of focusing so much on this demographic group. The high unemployment of the recession, coupled with healthier eating habits, drove many customers away from fast food towards the fast-casual segment or forced them to stop eating out.
Analysts have stated that by focusing its marketing and advertising programs on men, BK alienated women and children. Morgan Stanley analyst John Glass stated, "Maybe catering to the super fan was the correct strategy to kick-start the business, but maybe they relied on that for too long To help counter the perceived male bias of its superfan target group, the company expanded the definition in early to cover individuals of both sexes, all ages, and households who frequent fast food within the stated time frame.
Throughout , the company added newer calorie-conscious "Positive Steps" combo meals that were advertised in female-oriented media, as well as a continuing cross-promotional tie-in with the female-oriented Twilight film series.
One of the company's first forays into healthier products was in with introduction of its salad bar. The salad bar met with light to moderate success, but the company's franchise holders complained of high operating costs and a poor return on investment. They are sold with two toppings and Ken's Foods Ken's Steakhouse brand salad dressing. Internationally, the salads vary in composition and style from market to market.
In all markets, salads are one of the items targeted at female and health-conscious consumers. As a response to recent obesity trends in the United States and other nations, Burger King modified its menu and food preparation practices. In addition to offering lower-fat menu item such as salads, the company has updated its nutrition guides to include dietary guidelines and other nutritional data.
One of its reactions to the concerns over trans-fats was to initiate a program in January to phase out added trans-fat in its products, and to switch to pure vegetable oils that are free of hydrogenated fats.
Most, but not all, of the products contain no added trans-fats; some products, such as the beef used in the hamburgers, still contain naturally occurring trans-fats.
To address concerns over the increase in childhood obesity in Western nations and accusations of unhealthy offerings for children by groups such as the Center for Science in the Public Interest ,  the company created a nutritional program called "BK Positive Steps" that is aimed at children and their families.
The product line has been expanded to include a boiled mini chicken sandwich for the kid's meals in this region. The company has adapted its menu to accommodate different dietary lifestyles by adding several vegetarian options, including salads, the BK Veggie sandwich, and its deep-fried spicy bean burger that is sold in Burger King's international locations.
Society guidelines do not require their approved products to be vegan, and allow ovo-lacto-vegetarian ingredients. In January , BK began to publish a list of which of their products that contain gluten and added menu options designed to help those afflicted with Celiac disease as part of its "Positive Steps" nutrition program.
A company representative stated that it understands that its guests have individual dietary needs, and as part of its "Have It Your Way" promise, Burger King offers menu items for individuals with gluten sensitivity. The range of products sold usually depends on the time of day. Lunch items such as hamburgers and fries are traditionally not served during breakfast time.
However, some BK stores do sell food under their "Burgers for Breakfast" program. Burger King's product packaging has undergone many changes over the years. Unlike McDonald's, the company never used the clamshell style box made of Styrofoam , so when the environmental concerns over Styrofoam came to a head in the late s, the company touted its use of paperboard boxes for its sandwiches. Each product's packaging included a tongue-in-cheek commentary about the product itself.
All of its sandwich wrappers, cartons, tray liners, bags, breakfast platters, chili cups, condiments, and regional product packaging received what was described as "quirky ad copy" specifically targeting the 18—year-old male demographic segment.
Besides the humorous commentary, the company also created sniglet -type names for things that would appear in its products, such as a "ringer" — a single onion ring that had been accidentally included in an order of fries. Starting with the introduction of its BK Chicken Fries product in , BK began adapting some of its product packaging so that it could be placed in an automotive cup holder.
The BK Chicken Fry box, while square in shape, will sit comfortably in the cup holder and its top, when opened, forms a small tray that is designed to hold dipping sauce. Burger King credits the design of this box with helping to make its Chicken Fries the most popular adult-oriented chicken product in the United States.
Union Packaging, a minority-owned, Philadelphia-based paper products company, has supplied much of the packaging for Burger King's North American operations since winning its first contract in Over time, the company reformulates various products in an attempt to boost sales of the product or to improve the taste, appearance, or physical consistency of the product. Burger King's original fish sandwich, introduced as early as the late s in some markets, was called the Whaler; it was a smaller fish sandwich made with tartar sauce and lettuce served on the small sesame seed roll BK used for their hamburgers.
When Burger King introduced its broiled chicken sandwich in , the BK Broiler , it changed the fish sandwich's breading to a panko style, began serving it on an oatmeal-dusted roll that was used for the broiled chicken sandwich, and renamed the product the Ocean Catch sandwich. One of the company's larger product reformulations came in March The new formulation was described by the company as being " more broadly appealing " to the palate of its customers according to statement released by the company.
Nation's Restaurant News analyst John Barone stated that the change may also be due to an industry wide move to chicken-based product as a result of raising commodity prices, forcing restaurants to turn towards chicken-based offerings due to the elevated pork and beef prices occurring during the previous year.
He added that chicken breast costs have been down or flat during the same period, making it a more appealing choice to companies. The new product push was accompanied with a product tie-in with the movie Hop aimed at the youth market, an adult-oriented advertising campaign pushing convenience and product customization and a nationwide coupon mailing in the United States. Online advertising was emphasized with the release a Facebook gaming application it called the "Tender 8".
To generate additional sales, BK will occasionally introduce limited time offers LTO that are versions of its core products or new products intended for either long- or short-term sales. Many of these LTO products focus on core menu products such as the Whopper, which has featured variations such as the Texas Double Whopper with added jalapeños , bacon, and pepperjack cheese.
Other LTOs include all-new sandwiches like the Chick'n Crisp sandwich now a permanent item in many regions and test products such as the company's Great American Burger, which was an attempt at a premium sandwich in It was made with a Whopper patty and several new ingredients, including a bakery-style bun; peppered bacon; whole-leaf, as opposed to shredded, lettuce; seasoned mustard; and a special sauce.
The burger was served with American cheese, mayonnaise, tomato, and onions. It was designed to be cooked on a forerunner of the current batch broiler. Other LTO products sought to expand existing product lines with new base ingredients. The company's offering, a Meatloaf Specialty Sandwich , was introduced as part of a push into limited table service. Steak sandwiches were made from steak fillets or later, restructured beef.
Other offerings were a ham and cheese sandwich with mayonnaise, lettuce, and tomato, and a veal parmigiana sandwich. The company is not above following trends within the fast food and fast casual industry; two of examples of this can be seen in some of its former products. The introduction of BK Burger Shots , Burger King's version of sliders , was part of a wider trend in the restaurant industry for this type of sandwich.
The variation sold in the UK and Ireland is called the Angus 6 Pack; it is six small burgers that are attached together. In , Burger King began licensing its logo and items to outside companies for non-Burger King products. A licensed products company, Broad Street Licensing Group, and its manufacturing partner, the Inventure Group, introduced the first products in the fall of that year: Inventure added a third flavor, onion rings, in Industry pundits have criticized the company for this scheme, with Rob Frankel, author of the book The Revenge of Brand X , stating "just because you can do something does not mean you should.
The licensing deals have proven successful. Broad Street has expanded the product line to seventeen countries across the globe while increasing selection to more than a half dozen products designed to mimic the flavors of some of Burger King's core menu products.
The success of the product line and licensing deals garnered the companies an award for "Brand Extension of the Year" from License! ConAgra Foods entered into a licensing agreement with Burger King in for a new line of microwavable French fry products. The new products are King Krinkz, which are seasoned crinkle-cut fries; King Kolossalz, an extra-large package of fries; and King Wedgez, seasoned potato wedges.
The products were slated to be released in September The packaging is designed to resemble BK's FryPod fry container. Burger King has introduced several new products that performed well in testing, but did not catch on with the public. The failure of the BK Baguette line of sandwiches is an example a product that did not meet corporate expectations; another earlier failure was the Bull's-eye Barbecue Burger. The sandwich consisted of two side-by-side hamburger patties, American cheese, and bacon, with Bull's-eye Barbecue brand barbecue sauce.
Later it was sold as a traditional-style double cheeseburger. In , during its time under the ownership of Britain-based Grand Metropolitan, Burger King experimented with table service.
Customers were given complimentary popcorn to eat while waiting for their meal. To coincide with the offering, a series of meals called the Dinner baskets were introduced. The dinner came with two sides, including a choice of a side salad, cole slaw , French fries, or baked potato. Lasting approximately a year, the sit-down restaurant concept was abandoned in in favor of the original quick-service formula.
Another failed product, this time under Grand Metropolitan's successor Diageo, was the BK Back Porch Grillers line of burgers that featured a spiced and flavored patty served on a bakery-style roll. There were two varieties: The Regular served with mayonnaise, whole leaf iceberg lettuce, tomato and grilled onions, and the Bacon Cheddar, with bacon and smoked cheddar cheese.
The Griller patty was flavored so that it had a taste similar to a hamburger that had been grilled over a charcoal-fired grill. These larger, adult-oriented sandwiches were made with fried and grilled chicken or a Whopper patty and a variety of toppings and served on a Kaiser roll.
Toppings included a mango lime sauce, avocado , aioli , a Cajun spiced sauce, and relish. Originally successful, the sandwiches piqued the interest of Burger King's corporate offices and were being considered for a potential global rollout. However, interest in the product faded and they were discontinued.
Introduced as a direct challenge of corporate rival McDonald's, the Big King was Burger King's response to the Big Mac and had a similar style and taste.
The name was switched to Big King when it was introduced nationally in , and again to the King Supreme when reintroduced in The Big King sandwich's recipe is exactly the same as the original s recipe, including a three-piece roll. Like many of its competitors, BK has been targeted by various animal welfare groups, such as PETA , over the treatment of the animals it uses in the manufacture of its ingredients. In a concession to these groups, BK agreed to adopt a series of policies for its suppliers for several of its raw animal products.
The company has established a preference for purchasing eggs and pork-based products from those suppliers that use cage-free production methods. As part of its guidelines, Burger King stated that it would begin conducting announced and unannounced inspections of the slaughterhouses for all of its meat suppliers and take action against facilities that fail those inspections.
It would establish animal-handling verification guidelines for all the slaughterhouses of its suppliers. The company would require its suppliers to confine no more than five hens in each battery cage , that the birds be able to stand fully upright, and require the presence of two water drinkers per cage. It would stop purchasing from suppliers who engage in the forced molting of hens, develop auditing procedures for the handling of "broiler" chickens, and institute humane handling procedures for chickens at slaughterhouses.
It would begin purchasing pork from farms that do not confine sows to stalls. The USDA agreed with the request, stating "it is granting your petition and is developing a proposed rule that addresses the issue of humane handling.
The company amended its purchasing guidelines in A third round of guidelines was issued in April when the company announced that it would begin phasing in a plan to stop purchasing poultry and pork products from suppliers that caged animals.
Heinz Company is a significant supplier of condiments to Burger King. Kraft foods has supplied many of its products to BK over the years. Several of its condiment lines have found their way into BK menu items. Two Kraft products were involved in direct tie-ins: During the late s, Tyson Foods was devising new methods to broaden their market, including introducing smaller consumer packaging and landing military contracts.
The company expanded its commercial division by offering new products to McDonald's and Burger King. Tyson's McDonald's product eventually evolved into Chicken McNuggets while Burger King's product became the basis of its chicken sandwiches. Despite a production-significant lead time, the estimated four-month product supply lasted Burger king less than three months.
Coli outbreak at one of Burger King's largest beef providers, Hudson Foods, gave Tyson Foods one of its largest business coups. Hudson was one of the largest poultry providers in the United States and one of Tyson's largest competitors when they moved into beef processing at the behest of Burger King.
Once it had secured a contract with Burger King, Hudson opened a beef processing plant in Nebraska. When the plant was identified as the source of an E. Coli breakout in , Burger King abandoned the company as a supplier. McCain Foods became a supplier of potato products to the company in , shortly after an agreement with farmers in Maine to supply potatoes for use in the fast food market. Edwards Baking provides Burger King with prepackaged pies and pie-style desserts while providing oversight and assistance with the chain's dessert products.
BK is one of Edwards' major national contracts, where the company provides Burger King with assistance in marketing programs, point-of-purchase advertising materials, market research, and other resources.
Edwards has a full-time staff assigned to Burger King's headquarters in Miami. Burger King sold a line of Awrey products including danish , doughnuts, and birthday cakes. Since , Burger King has continued using Coca-Cola as its beverage supplier, renewing its contract in several times. After the rollout, it was discovered that Coca-Cola employees had faked product test information to bolster prospective sales numbers in an effort to entice franchisees to enroll in a summertime advertising push.
Several Coke employees were terminated, and Coca-Cola changed the in-store promotional materials to emphasize the Icee name. The contract gave Coca-Cola new access to the 3, operating or planned restaurants on the Asia-Pacific rim, in Europe, and in South and Central America. Burger King's supply contracts for non-carbonated beverages are separate from the ones for its sodas. When the company first chose to introduce a bottled water product, it chose Nestlé 's Poland Spring brand over Coke's Dasani.
When the contract expired in , BK moved to Pepsi's Aquafina , the top-selling brand at the time. BK is utilizing a popular brand name to promote its products in a move to draw customers' attention to itself and its meal programs. Despite the investment in the Douwe Egbert product, Burger King announced it would be phasing out the Cafitesse system in the United States in the summer of in favor of Starbucks' Seattle's Best brand of coffee.
The company predicted the number of free cups of coffee would number between two and four million. For many years Burger King has sold beer in several of its international locations, such as Germany, but not in its home territory.
The move, designed to target the important and-under demographic, has been called risky by industry analysts because the company is known as a fast food purveyor and not as an alcoholic beverages seller. Other industry consultants have disagreed with the assessment, believing that the move is timely because the company is growing with its aging customer base.
For many years Burger King owned and operated its own distribution system, known originally as Distron. Distron, founded shortly after establishment of Burger King, primarily served the company-owned stores and 50—60 percent of franchised stores.
Franchise groups were free to purchase supplies from one of seventeen independent distribution systems, often operated by larger franchise groups such as Carrols Restaurant Group.
The move resulted in the layoff of over a hundred staff members. The creation of RSI was based on a proposal by then-CEO Barry Gibbons create an organization that would be autonomous from BK corporate operations, provide full financial disclosure to participants on pricing issues and revenues, and enjoy the participation of the entire chain to maximize the benefits of volume purchasing.
The format of RSI was based on the system employed by KFC for its distribution system and was operated in a similar manner. Currently the company utilizes independent distributors such as Maines Paper and Food Service and Sysco for supplying North American stores with food and paper products. From Wikipedia, the free encyclopedia. Hamburgers chicken french fries soft drinks milkshakes salads desserts breakfast hot dogs.
History of Burger King. Burger King breakfast sandwiches. Value meal and Value theory. Florida portal Companies portal Food portal Drink portal. Would you like chips with that? Roadside Restaurants in the Automobile Age 1st ed. Retrieved June 15, Retrieved January 25, Retrieved October 22, Retrieved October 19, Retrieved October 23, Retrieved October 21, Retrieved October 24, Retrieved December 4, Television ads for Burger King's all-white-meat Chicken Tenders—pulled last April because of a purported chicken supply shortage-- are back on the network airwaves.
And so, apparently, is the Pillsbury-owned chain's resolve to confront its chief rival, McDonald's, head on. The Fish Tenders are new, but the Chicken Tenders are reformulated versions of a product that Burger King rolled out several years ago. Retrieved March 11, Retrieved June 6, New marketing, product rollouts energize BK journey back to fast-food royalty". Retrieved June 3, Archived from the original on May 28, Retrieved June 26, Retrieved October 27, BK recovery aided by sales jump, Chicken Fries".
Retrieved February 15, Retrieved October 9, Archived from the original on December 3, Retrieved January 26, South Florida Business Journal. Archived from the original PDF on December 26, Retrieved December 29, Retrieved July 16, Archived from the original on June 6, Archived from the original on February 6, Archived from the original on September 29, Retrieved September 11, Retrieved June 10, Retrieved September 26, Retrieved December 3, Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices.